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Guide to Choosing the EBook Publisher and Retailer for Your Next Book

When an author chooses to write and independently publish an ebook, there are several immediate considerations: finding an ebook publisher, marketing the ebook, professional editing, professional cover design, among others.

Publishing an ebook offers pitfalls not encountered when publishing a print book. Formatting an ebook greatly differs from formatting a print book as it will be read on multiple screen sizes. Ereaders require different file formats, therefore, ebooks have to be published in multiple ereader formats.

After choosing an ebook publisher, the author is faced with selling the book. Marketing requires an enormous amount of time. Experts suggest the author build a following through social media. Facebook and blogs are the most common forms of connecting the author with his/her readers. The ebook and print book can be marketed through the blog, however, to reach real numbers of potential purchasers, the author should choose an established retailer or an aggregator who will distribute the ebook to popular retailers. That choice often requires the author to grant an exclusive sales right to the retailer of choice.

Another consideration is that any writing project should include a professional editor and cover designer at a minimum. Finding the appropriate professional fit for the author’s style and taste can be challenge. One is tempted to purchase a package deal that are commonly advertized. These services are often overpriced and need to be chosen with care.

Back to the original topic: choosing an ebook publisher. I’ll offer current popular choices in alphabetic order.

1 . Amazon sells 60-70% of ebooks sold (by most observers). It probably has the largest collection of ebooks available for sale.

  • Kindle Digital Publishing (kdp.amazon.com)
  • Amazon requires the Mobipocket file format.
  • The author may receive royalties of up to 70% of the retail sales price.

2. Apple iBookstore sells books through the itunes website for Apple reading devices. You must use a Mac computer to use the iTunes Producer program (or iBooks Author) to upload the ebook file.

  •  iTunes (itunes.com/sellyourbooks)
  • ePub format
  • The author may receive royalties of up to 70% of the retail sales price.

3. Barnes & Noble’s self-publishing service for the Nook platform is called PubIt.

4. Google sells PDF and ePub formats of your book through the Google Books Partner Program. The service is free of charge with the author receiving the full amount of the purchase price in a direct deposit to the author’s bank account.

  • Google eBook store (books.google.com)
  • PDF or ePub format using the Adobe DRM
  • The author may receive royalties of the “majority of revenue.”

5. LuLu is a full service Print On Demand publisher that also publishes eBooks. Lulu is an aggregator for iBookstore and PubIt.

  • Lulu (www.lulu.com)
  • ePub format
  • 80% royalty after retailer takes fee

6. eBookMall allows authors to submit manuscripts in the PDF or ePub format ($19.95 fee) for distribution.

7. PigeonLab is an aggregator who uploads your ebook to retailers (Amazon, Apple, Barnes & Noble, and Kobo).

  • PigeonLab (www.pigeonlab.net)
  • Upload completed ebook file only
  • The author may receive royalties of up to 90%. There is a distribution  fee of $99 per book.

8. Smashwords creates an ebook from your uploaded Word document. The free Smashwords Style Guide offers specific instructions on formatiing. Their Meatgrinder Program then converts the file into 9 separate ebook formats. The Smashwords Premium Catalog distributes to Apple, Sony, Barnes & Noble, Kobo, and other ebook retailers.

  • Smashwords (www.smashwords.com)
  • Very specific Word format for conversion into 9 separate ebook formats.
  • The author may receive royalties of up to 85% royalties for Smashwords books. If sold through a retail partner, the royalty is 60%.

About Pamlico Writers Group

This is a publication of the Pamlico Writers Group, created to help promote and advance writers skills along with expanding our groups membership and reach. Our aim on this site is to keep you our readers and participants aware of upcoming events. Topics covered during the year will be news regarding our annual Pamlico Writers Conference and Competition, co-sponsored with Arts of the Pamlico, discussion of and from our conferences, participants and group news. PWG's Steering Committee has finalized details for our 5th Annual Pamlico Writers Conference on March 17 & 18th, 2017 at The Turnage Theatre, 150 W. Main St., Washington, NC. This year's theme is "Words," Image and Story". Our Friday night keynote speaker this year will be Author, Teacher, Speaker, and Director of Lavenson Studios, Zelda Lockhart. For more information on Ms. Lockhart visit her website at: http://www.zeldalockhart.com/. For a complete schedule of Friday night and Saturday events, go to our website at: https://www.pamlicowritersgroup.wildapricot.org/. Be sure to check back often for more details of this and other events we have planned. The companion juried writing competition submissions opened on January 1, 2017. Winners are announced and an awards ceremony will be held during our Friday night Kick-Off Event. If you'd like more information on guidelines for entries, please go to our website: https://www.pamlicowritersgroup.wildapricot.org/ All registrations for both conference and/or entry into the competition will be made through our web site: https://www.pamlicowritersgroup.wildapricot.org/. Again, see site for complete details. Thank you for visiting! We hope to see you again soon. **If you are a writer interested in finding a critique group or other writers, we encourage you to come and join us. If you life at a distance please don't let that diswade you, we have several members who participate predominately on-line. Our meetings are the 2nd and 4th Tuesdays of each month at 7:00 pm here in Washington, NC at the Turnage Theatre. We would love to hear from you regarding comments or ideas you have for the group. This blog is authored by members of our writer's group. Thank you for stopping by. See you soon, Kaylene Wilson Program Coordinator


2 thoughts on “Guide to Choosing the EBook Publisher and Retailer for Your Next Book

  1. ….choosing an ebook publisher. I’ll offer current popular choices in alphabetic order.

    Nice article, but totally WRONG use of the word publisher!
    These are AGGREGATORS and online RETAILERS, NOT publishers!
    One wouldn’t call a car dealer a car manufacturer, so please stop using the word publisher if it isn’t one. Thanks, Doris

    Posted by ebooksinternational | February 21, 2013, 10:25 am

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